eCommerce Trends in 2017

eCommerce Trends in 2017
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eCommerce Trending Market 2017 

eCommerce is growing rapidly and so is the competition. If you want to stay ahead of your competitors, you need to follow the latest eCommerce trends for the best possible results. No matter if your business is small or big, make sure you prepare a winning eCommerce marketing strategy to stay afloat in the cut-throat competition. This includes engaging with new customers as well as retaining the old ones, and expanding your business in all directions. The rapid growth of smartphones and internet connectivity across the country, especially in tier-II and III cities, gave greater access to virtual shopping and e-tailing for the tech-savvy generation and millennials. E- Commerce industry is growing at an astounding rate in India and is expected to account for 1.61% of the global GDP by 2018. The Asia-Pacific region is currently the largest E-Commerce market in the world, surpassing Europe.

Personalized shopping experience :-

Almost every eCommerce store owner knows that personalized shopping is the most excellent way to introduce new products, hot deals, etc., to your customers (based on their previous purchasing, browsing habits, and anticipated needs) and encourage them to make buying decision instantly. As customers are kings of any trade, you can thrive in eCommerce and encourage them to purchase
your products immediately.

60% of online purchases happen during business hours. (9AM – 5PM)  :-

This proven trend is a myth-buster, that shows how integral a part online shopping has become in our day-to-day lives. Marketers can use this fact to schedule their promotions across advertising channels accordingly. Our research shows Click Through Rates (CTR) are higher for men when Ads have darker backgrounds with price-oriented messaging, among other amazingly relevant
insights on our report. Marketers can readily use these suggestions to develop a deeper understanding of the industry and promote their businesses better.

Social selling :

Perhaps one of the biggest developments in eCommerce this year was the response from social media networks. The integration of Facebook Dynamic Ads on Instagram, and Facebook’s launch of product tags are just a couple of examples of how social media platforms took the industry forwards a huge step. And this is only set to continue.

Men in India shop 3X more than women! :-

Surprised? While women continue to dominate the in-store markets, men with disposable incomes have taken it upon themselves to play the larger role in online shopping.

Multiple Payment Options :-

  • When you allow your customers to make payments (for the products and services they buy from your site) through various payment options, it helps you to generate leads in bulk. Apart from this, you also need to improve your shipping features because online shoppers expect their purchased items to be delivered as soon as possible. If you have the necessary arrangement and resources to dispatch the products to your customers within 24 hours you will be able to boost your E-business to a great extent.

Multiple Payment Options :-

  • When you allow your customers to make payments (for the products and services they buy from your site) through various payment options, it helps you to generate leads in bulk. Apart from this, you also need to improve your shipping features because online shoppers expect their purchased items to be delivered as soon as possible. If you have the necessary arrangement and resources to dispatch the products to your customers within 24 hours you will be able to boost your E-business to a great extent.

Ecommerce trends by generation :-

  • 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store, 41% of Baby Boomers and 28% of Seniors will click to purchase, & 51% of Seniors have shopped on marketplaces, 66% at large retailer sites, 30% on webstores or independent boutiques, and 44% at category-specific online stores, Millennials and Gen Xers spend 6 hours per week shopping online, Seniors spend 2.5 hours per week shopping online.

Quick Recap :-

  • eCommerce business is all about stiff competition, risk and challenges. In order to stand out from the crowd, one needs to trail the changing trends prevailing in an eCommerce industry business. All the trend mentioned above in this blog post  are likely to dominate eCommerce business in 2017. So, if you want your E-business to grow faster, make sure that you adopt these trends as soon as possible.


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